I recently had the pleasure of speaking with Guy Kamgaing-Kouam, of California-based Mobile XL (http://www.mobile-xl.com/) and VC4Africa member Jenni Chamberlain, of Finch Africa (who sits on Mobil XL's board) about an extremely cool technology very likely headed for widespread use in Africa. Joel

Mobile XL is a fast growing mobile software development company which has created a patent-pending mobile Software as a Service (SaaS) application that provides a browser-like experience on most any SMS capable cellphone. With 100,000 users projected by 3rd quarter 2009 and 1,000,000 projected a year later, the XLBrowser service has a ready market in Africa alone in the hundreds of millions.
All Mobile XL’s services utilize premium SMS texts – premium revenues it splits with operators and then shares with content providers. Each market has unique content needs, especially locally and this brings opportunities for innovative content providers to make money. This unique content and Mobile Xl’s unique delivery mechanism provides a new revenue stream for telecommunication operators already facing lower useage as they reach deeper into the market.
The service is operational in East Africa (Tanzania, Kenya and Uganda) and Dubai. It is scheduled to debut in 2 more markets before year end. Nokia, the world’s #1 handset manufacturer, is now shipping phones with Mobile XL pre-loaded and other venues for loading the software are available at select retail stores, operator venues or via simple over the air (OTA). The easiest way to get the XLBrowser on your phone is to text NXL to 6669 in Kenya, 7197 in Uganda, and 15550 in Tanzania.
CEO Guy Kamgaing-Kouam a Cameroon-born, Paris-and UCLA-educated professional has a passion to do something for Africa. He was personally frustrated with the inefficiencies of constantly having to look for a cyber-café and saw the need to do more with a stable, well known and ubiquitous SMS technology. “Africa is very very far from building adequate data networks,” says Kamgaing-Kouam. “Plus all of Africa is essentially a prepaid market while data plans typically target postpaid consumers”.
How did this start? Kamgaing-Kouam took $250,000 out of pocket to develop the software and start the initial business. Other money followed, including an SBA loan provided through a local bank, then a year ago a May 2008 Series A round of financing from Tech Coast Angels and Finch Africa. That investment put Finch’s Jenni Chamberlin on Mobile XL’s Board of Directors where she became the CEO’s #1 booster; “Guy is the CEO and brains behind this phenomenal technology!”
“We don't usually invest in such early stage companies but I felt that the Value Added Services (VAS) sector would grow exponentially as telecommunications companies compete for market share. Also, with limited access to internet in Africa this seemed like an optimal solution,” says Chamberlain.
As Mobile XL’s growth continues it is constantly looking for strategic partners who can provide either access to relevant local content services or growth capital to facilitate the entry into new markets and join in launching the service with the right local partnerships… or both. There seem no clouds on its horizon -- Mobile-XL will maintain its status as a "company to watch" in the emerging markets sector.
http://www.mobile-xl.com/index.php
http://www.readwriteweb.com/archives/coming_soon_to_africa_xlbrowser_mobile_web_powered_by_sms.php
http://www.mobile-xl.com/pdf/XLBrowserArchDiag.pdf
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